We will also help you realise income from events. These are events that will occur with or without your interaction. It therefore costs our clients nothing to organise the events.

3.7.1 What it is

We will use the upcoming Fifa World cup as an example. For footballers playing in the tournament there will be a lot of interest regarding their activities and the personalities in general. With or without the footballers’ intervention there will be great interest in the form of searches, blogs and forums about their name or teams. Such interest and traffic can be siphoned to our clients, because of this advertising on websites and other social media can therefore be sold at a premium at this time. Endorsements are also likely to increase during this time because of this.

3.8.2 Why it’s important

It is important to capitalise on event because at these times third parties will benefit from the footballers names and brand without any income of benefit coming to the footballer themselves. For example people writing blogs on matches or tabloids reporting on footballers will get increased readership and therefore benefit whilst the source of interest gets nothing, we can change that for you and divert the traffic and income where it belongs.

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