Online brand creation is the process in which we create your brand online. We will use all our expertise and technology to give you web presence and visibility. In this process we not only create you online brand but also make it that your brand is visible and accessible. This means that your target market is aware of the brand’s existence.

What it is

We create your online brand through research and analysis or your brand, target market, strengths and weaknesses. We then strategise on the most efficient ways of creating this brand. We work with you to emphasise you strengths and either downplay or eliminate weaknesses your brand may have. We go way past jus having a website made for you. We may have many websites made for you if it serves your purpose for example creation of both an official and a fan made website. Listed below are some key points of what is involved in creating your online brand.

Effective Web Development

We will create a profile of your online brand needs and create an effective website or websites for your brand. If you have websites already in existence we will analyse them and make necessary changes or redesigns to ensure they best serve your brand. All websites we have created or analysed will follow the key points shown below.

Social Media Optimisation

Social media optimisation is an action concept that generates both immediate publicity and higher search engine rankings. Its promise is unique.

It works through social portals, online meeting places and community websites. Its methods include RSS feeds, blogs, news forums and using buzz power of [1]flickr, [2]YouTube, [3]Digg, [4]Myspace and sites that have “turned up the volume” on the internet. These sites are the hubs that pull millions of hits per hour and energise search engines. The promise is to supercharge your online brand and marketing efforts with the hottest new technologies. We create profiles for you and posts on social media sites including Myspace, Flickr, Facebook , Slide and 12 other social media sites.

We also use social bookmarking, this is where we submit your website, blogs, video URL and press releases to [5]StumbledUpon , [6]del.ico.us, [7]reddit ,Furl , spurl.net and 20 other social bookmarking sites . We will also have blog submissions on major blogging sites using accounts created for you. We will use deep link submissions; deep links go into the content of your site (very important). We may also use EBay and Amazon campaigns if they apply to you business or brand.

Video Site Marketing

We create and distribute promotional videos. We will then optimise these videos and upload them to Google, YouTube, Matacafe and 22 other video sites.

Search Engine Marketing

Search engine marketing is a separate package and can therefore be purchased on its own SEM is essential to any business because web searches have become so important millions of consumers now search online before they buy new products or look for new services or tradesmen. People use search engines to find out more about sports people and celebrities. People will search anyway hence it is essential that they find you and find official information, products, merchandise etc.

Why it’s important

It is important to have an online brand because the internet has become the first port of call for consumers, fans and critics when they look for information. They are searching anyway, It is therefore important that what they find is information that has been created analysed and optimised to effectively represent your brand. The information they find must aid in the increase of your brand value and must be information which is deemed beneficial to the brand as a whole.

[1] http://www.flickr.com/

[2] http://www.youtube.com/

[3] http://www.Digg.com/

[4] http://www.myspace.com/

[5] http://www.stumbleupon.com/

[6] http://delicious.com/

[7] http://www.reddit.com/

[5] http://www.stumbleupon.com/

[6] http://delicious.com/

[7] http://www.reddit.com/

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