In the online world your reputation is a key component your business or brand growth. On the internet anyone can say what they want about your brand and depending on the exposure they get people are likely to believe them. Litigation often has the effect of only increasing the exposure.

What it is

Reputation management is the process in which we manage your online reputation. We have advanced search algorithms that search billions of pages daily. This information is then analysed by our data centres and the algorithms create a profile of your reputation, the software and hardware searches the whole searchable internet and creates a profile of the works associated with your brand. This information is further analysed to and the most common words and sentiments then create your online reputation graph. This information also allows us to pinpoint origins of negative sentiments and address them if possible. For example change an angry fan or customer’s sentiment through communication.

Why it’s important

It is important to manage your online reputation because damage to your online reputation is likely to translate to damage in your real world reputation. The source of online reputation damage is much easier to locate and eliminate than damage to real world reputation. By the time it gets to real world reputation damage it is often too late as the news would have already hit the tabloids.

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