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Social Networking and the Celebrity Foot-in-Mouth Syndrome


Social Networking and the Celebrity Foot-in-Mouth Syndrome

Anyone can say something regrettable, and posting it online can amplify the embarrassment factor. For celebrities who have millions of followers reading their every social networking missive, a gaffe can have serious career implications. It's not all negative, though -- tirelessly social celebs can build loyal fan bases, and sometimes even controversial tweets are OK as long as they're not boring.



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The 10 Stages of Social Media Business Integration


An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.



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Note Of The Day

"Online brand management becomes more complex by the day due to faster indexing by search engines, real-time searches like Twitter, and the power of social media. The customer/Fan who is happy today will tweet it today; the customer?Fan who is unhappy today may tweet it forever."