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IT (Tech) Department

The IT department is based mainly at the Kent Data Centre. They are responsible for the hardware and software that make everything possible. We currently have IT professionals in 11 different fields on permanent as well as contractual basis. These fields include Web design and development, server maintenance, Database administration, Software Engineering, Programming etc.

Key Personnel In Charge of Admin IT

Charlie Greensmith - IT Director

Charlie is our “tech Guy”. He is truly passionate about technology. He makes sure we are able to deliver on our promises. Through his and the IT team’s expertise we have been able to develop technologies and software that is truly unique to us.

Charlie has a degree in Computer Science and has worked for IBM and Cisco. He worked as a senior analyst for Nielsen. He Joined Value Optimisers in 2009 and has quickly shown his worth. He was responsible for our move into the Kent data centre and also for setting up the synchronisation systems between our two data centres. He is usually resident at the Kent data centre where his office it is however not uncommon to see him in Hatfield or New York.

We Provide Specialist Brand Development and Management Services For

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Note Of The Day

"Online brand management becomes more complex by the day due to faster indexing by search engines, real-time searches like Twitter, and the power of social media. The customer/Fan who is happy today will tweet it today; the customer?Fan who is unhappy today may tweet it forever."