The PR and marketing department is responsible for interpreting the data we collect and coming up with proposals and strategies for our clients’ brands. This team is quite unique in that it is comprised mostly of multi disciplinary individuals. This is because at Value Optimisers we believe traditional marketing and PR techniques are now outdated. This is because of the meteoric rise of the internet and related technologies. Our marketing and PR People therefore have to be intimately familiar with internet and social media technologies to ensure we successfully develop our client’s brands.

Key Personnel In Charge of Marketing and PR

Robert Wilson – Marketing and PR Director

Rob is our marketing executive; he was one of our founding members. He is responsible for a team which uses data gathered to effectively market our clients and increasing their brand value. His team gets minute by minute reports on each of our clients form the IT team and they implement strategies based on these reports.

He is also responsible for communicating with our clients’ management teams on a daily basis, his team produces the reports sent to our clients and is also responsible for setting goals for the IT teams.

Rob has a marketing degree and a master’s degree in brand and product management.