We are setting up office in the region for the South Africa world cup. This is because for our clients playing in the world cup this will be a vital time for their brands to be effectively. There will be great interest in them and their brands and this is therefore a time when lucrative advertisement deals can be struck as well as increases in brand value. At this time several 3^rd parties will be benefitting from footballers brands with little if any proceeds at all going to the players themselves. Articles will be written, videos taken, unofficial merchandise sold , rumours circulated etc. With careful control of these factors and more we will ensure that our clients capitalise on these events.